Africa: ‘DStv on Demand pc’ to expand offering
DStv Broadband – renamed DStv on Demand pc on 5 Feb 2008 - was quietly launched to the public on 1 November 2007, offering DStv Premium subscribers a variety of content free of charge for download or online streaming.
The fact that there was no marketing drive combined with the low level of broadband penetration in South Africa and the very low monthly usage limits means that uptake of this online media service has been slow up to now, something which Multichoice says it expected.
Despite the slow uptake the company said that customer feedback regarding this new service was very positive, and added that it is about to expand its current service offering.
Multichoice will introduce international content in the near future to expand the current bouquet which offers channels like MNet, Supersport, Kyknet, MNet Movies, Go, Channel O and MK.
(MyBroadband, 14th February 2008)