Nigeria: NTA, Bon to Show Nations Cup Live, secure rights for 1.2 million euros

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Nigerians have the opportunity to watch all the 32 matches of the MTN Africa Cup of Nations as the Broadcasting organisation of Nigeria (BON) and Nigeria Television Authority (NTA) have secured the rights to transmit all the matches nationwide.

Chairman, Broadcasting organization of Nigeria and Director-General, voice of Nigeria, Malam Abubakar Tijiwa said last week that the agreement was reached with LC2 under which NTA was given the broadcasting rights of the MTN Africa Cup of Nations/CAF Champions League 2008 in collaboration with BON.

As against the three million Euros demanded by LC2, the Rights holder of the Africa Cup of Nations, Mallam Jijiwa said both parties have finally agreed on 1.2million Euros and in addition, NTA in collaboration with BON member-stations will be given substantial amount of the revenue that will accrue from the continent-wide advertisements that would be transmitted by the broadcasting station during the fiesta.

Jijiwa said LC2 also ceded to NTA/BON more advertising windows and adequate compensation in form of more revenue given for full compliance in airing the continental advertisements.

"The agreement is now a win-win one and meets most of our expectations, especially that BON member stations should not loose revenue with the transmission of MTN Africa Cup of Nations. Based on this agreement I can now confirm to Nigerians that radio and television stations nation-wide will transmit all the 32 matches of the Africa Cup of Nations holding in Ghana from January 20, 2008."

BON and NFA have been in a face-off with LC2, the rights holder of the MTN African Cup of Nation which fixed the face for Nigeria Territory at three million Euros, only on Wednesday BON, NTA delegates and their marketing consultants, OSMI reached a mutual agreement in Paris with LC2.

Meanwhile, BON called on CAF to take a cue from the incident so as to forestall future episodes of disagreement between broadcasters and rights holders not only in Nigeria, but also elsewhere in Africa, noting that BON should be given the first option of refusal.

Bon however, called on corporate organizations to patronise OSMI and NTA in collaboration with BON member stations by placing advertisements and sponsorship on the joint transmission of the fiesta. The 26th edition of the Africa Cup of Nations commences in Ghana on Sunday, with the Super Eagles playing their first match against Cote d'Ivoire on Monday, January 21, 2008.

(Leadership (Abuja), 18 January 2008)