Ecobank partners Vitamalt, IMPC for ‘Entrepreneur’ TV show


At least, 60 lucky Nigerians with small businesses or business ideas will soon have the opportunity to fully own their businesses through free financing. This is being made possible by a leading African financial brand, Ecobank Nigeria Plc and malt drink, Vita Malt, which have thrown their weight behind ‘The Entrepreneur’, a business TV reality programme hitting the screens across the continent soon. ‘The Entrepreneur’ TV reality show is designed as a platform to invest in innovative social enterprises that will help achieve a positive social impact, alleviating poverty and empowering small businesses.

Already, the Small and Medium Enterprises Development Agency of Nigeria (SMEDAN) has endorsed ‘The Entrepreneur’ as key partners. The series, which is the first of its kind in Nigeria, is offering a lifetime opportunity to participants with novel ideas who desire to start or grow their businesses the chance to access up to one million naira by presenting their ideas before a board.

The Panel comprises The Chairman, The Advisor, The Banker and the Business Angel, who will scrutinize aspiring entrepreneur’s ideas for content and relevance. The candidate, who will be selected through a competitive presentation, is expected to impress the panel of four with their creativity and vision to access the needed cash.

According to Goke Dokun, Executive Director of Inspire Media Production Company (IMPC), producer of the programme, “‘The Entrepreneur’ is unique in several ways.

He said: “First, it gives Nigerian micro-entrepreneurs the freedom to own their ideas, by allowing them access the required cash without interference on how they run it. Secondly, it recognises the need to further empower the Nigerian entrepreneur whom the world has acknowledged as being innovative but lacking opportunity to change his world.”

Interested participants are expected to register online or download hardcopy forms, which they are to submit in any branch of Ecobank nationwide after duly filing them. There will be zonal auditioning for registered participants in Lagos, Zaria, and Aba to select the 60 qualified people with business ideas that will come before The Panel. The Growing Businesses Foundation (GBF) will manage this process.