Nigeria: MTN Partners DSTV for TV On the Go
MTN and Multichoice Nigeria recently launched mobile television on the MTN network. With the launch, MTN becomes the first cellular network to offer its subscribers an opportunity to watch television, while on the move, from their mobile devices.
According to Bola Akingbade, MTN's Chief Marketing Officer, "MTN is again taking the driver's seat in making mobile television available to our customers as a practical demonstration of its consistent commitment to enabling customers optimize value on the MTN network. Now, he said, MTN customers will no longer be limited by time and place in order to access quality entertainment on television.
A bouquet of 10 channels spanning movies including the immensely popular Africa Magic channel, news, sports and children's programs (cartoons) will be available on the mobile phones of customers who choose to subscribe to the new Mobile TV service on the MTN network, tagged 'DSTV from MTN'. The new Mobile TV service, which is a first in Nigeria, is currently only available in Lagos and Abuja, but will add other Nigeria locations in due course.
MTN, said Akingbade, has been able to launch Mobile Television on account of the increasingly sophisticated technology which it is deploying. Last year, the company paid US$150 million for a third generation mobile licence.
This Day (Lagos) 1 May 2008