AdMob invests in South African presence


Global mobile advertising network has entered the South African market with the intention of capitalising on the opportunity presented by the very active local base of mobile Internet users. South Africa is a very important market because of South African users love of the mobile web. AdMob has seen early success helping advertisers reach South African users and is now investing to give itself a South African presence, says AdMob's VP of Business Development, Niren Hiro.