Distribution In Brief


- Euronews has changed its branding from 4 June 2008 and is seeking to increase its profile with a higher level of media spend in Europe and the Middle East. It will also introduce an eight language in 2008, Arabic. The new logo is a circle which the channel describes as “one of the simplest geometric forms, (that) is the ultimate symbol of simplicity and perfection”.

- Last year, Urban Brew Studios, in line with the ICASA community television license provisions, formulated a community-training programme based upon the Soweto TV channel platform. The training of the students was such a success that four of the community station's employees have already moved into the commercial sector.

- The Independent Communications Authority of SA (Icasa) has rejected the SABC's bid to force pay television providers to cough up for the privilege of carrying the public broadcaster's channels. Last year the SABC proposed that MultiChoice and new players Telkom Media, Walking on Water and On Digital Media should pay for the content of SABC1, SABC2 and SABC3, saying the channels boosted the uptake of subscription services in the market, among other things.