Nigeria: Daarsat Set to Hit Air Waves
Daarsat, the new satellite Direct-To-Home (DTH) Pay TV platform, is set to hit the airwaves soon as it intends to excite Nigerians with bouquet of broadcast content.
It comes with what it describes as a deep afrocentric orientation with a programme bouquet to satisfy the yearnings and aspirations of Nigerians. It will start operations with 40 channels that span entertainment, sports, movies, lifestyle, news, fashion and music. A major feature of the new pay TVs is the deliberate choice of the channels to align with the expectation of the Nigerian viewing public.
It will offer MPEG4-based HD-TV programming and in order to accelerate the digital transition it will in its first year of operation start making decoders in Nigeria.
The Executive Chairman, DAAR Communication, Dr. Raymond Dokpesi, said Daarsat has a focus to Nigerianise the pay TV industry in Nigeria. The vision is predicated on the need to make every Nigerian have a sense of belonging in the new pay TV. It is an attempt at creating a voice for Nigerians.
Dokpesi also said the company has engaged expatriate engineers who will develop the competence of its manpower in engineering and technical areas to accelerate the transfer of technological skill sets required in this new industry.