BET Networks Expands Its International Reach
BET Networks has announced that it is now offering BET (Black Entertainment Television) in 29 countries in sub-Saharan Africa on multiple platforms, expanding the channel's international reach that already includes the United States, Canada, the Caribbean and the United Kingdom.
Through an agreement with GTV, BET will be seen in 21 countries, and through an agreement with MultiChoice, BET will initially launch on DStv in 11 countries.
Available via DStv's Premium and Compact bouquets, as well as GTV on both English-language bouquets G Plus and G Choice and French-language bouquets G Choix and G Grand, BET will provide consumers in Africa access to the network's top-rated and critically acclaimed shows, including 106 & Park, College Hill, Keyshia Cole: The Way It Is, Baldwin Hills, Real Life Divas, The Bet Honors and Bobby Jones Gospel.
"Expanding into Africa is an extremely important, exciting and rewarding move for us," said Debra L. Lee, Chairman and Chief Executive Officer, BET Networks. "With our launch in Africa on both GTV and DStv, BET Networks is continuing to build on our commitment of providing high-quality content to international audiences."
"We're so excited to establish a presence in Africa, as these key partnerships give us valuable scale in the region," said Michael D. Armstrong, Senior Vice President and General Manager, BET International. "Africa makes great strategic sense, and we're confident that we'll continue to grow and deliver content to viewers across the continent who are eager for the programming we offer."
Commenting on the launch of the channel, MultiChoice Africa CEO Eben Greyling welcomed the new addition to DStv. "Our general entertainment line-up has grown over the past decade to include the world's biggest and best channel brands and the addition of BET to this line-up completes our multi-channel general entertainment offering and means that our subscribers will get the greatest selection of channel choice on DStv."
"We're delighted to have BET on board," said Julian McIntyre, Founder and Managing Director of GTV. "Our service continues to break new ground in multi-platform content distribution and this partnership reflects our commitment to bring the best tailored content to our viewers at the most competitive costs. This announcement demonstrates again the strengths in content and innovation that position GTV well for sustained growth."
BET Networks is the leading provider of media and entertainment for African Americans and consumers of Black culture, currently reaching more than 97 million viewers.