Zambia: Adventist Television Network seeks to offer alternative to mainstream TV


On October 10, 2003, the Adventist Television Network (ATN) launched Hope Channel on its over 50 free broadcasting satellite with the concept of encouraging positive lifestyle television for the whole family.

With the 'fast life' programming of most commercial television that has in most cases corrupted morals of both the young and old people, Hope's mission is to convert, nurture and keep people in Christ Jesus. "Hope's mission is to send the message of Jesus and his return into a lost world. Even as God made the gospel accessible to all cultures on the day of Pentecost.

Like many emerging independent, Christian radio and television, Hope released the viewership monopolised by commercial channels, to offer a difference bouquet. Copperbelt field president of the Seventh-Day Adventist (SDA) Church, Webster Chabe said youths today have deviated from their parents dictates, and behave under the influence of television.

Christopher Mwampokota, who is Hope Channel co-ordinator in Zambia said that Hope administration from the SDA world headquarters in America intends to promote viewership of Hope pragrammes, as a way of evangelising God's word.

Mwampokota said that as a way of promoting Hope viewership in Zambia, the church intends to erect small antennas across the country called low power television that will transmit Hope programmes free of charge to interested families.

The Times of Zambia