South Africa: Fifa Sign Free-to-Air World Cup Broadcasts Deal


Fifa announced a deal with African broadcasters to air the 2010 World Cup on free-to-air television and radio in 41 sub-Saharan countries. The agreement with the African Union of Broadcasters (AUB) guarantees that all 64 tournament matches played in South Africa will be distributed in English, French and Portuguese. The deal does not include the host country or Nigeria.

"We always promised that 2010 would be an African World Cup and with today's co-operation agreement we have made a big step toward achieving this goal," Fifa president Sepp Blatter said.

The value of the contract was not disclosed. Fifa expects to earn $3.2 billion in television and marketing revenue from the 2010 finals.

Kickoff (Cape Town) 30 October 2008