South Africa: Radio Station Being Punted as a Hit in the North West


The North West province's first commercial radio station has become a major hit, with the station's popular DJ's being heard in taxis, taverns and homes across the province, including in remote areas.

North West FM has already attracted more than 420,000 listeners - quite an achievement for a station just nine months old.

Speaking to BuaNews last Wednesday, the station manager, Shadrack Menyatswe said since the birth of the station there has been a good working relationship between government and other stakeholders, which has proved important in their success.

Five private companies make up the major shareholders in the station, while the North West Provincial Government provides support in the form of advertising. "We have worked hard as a station to make sure that we give our listeners a radio station with a difference. I am glad about the support that we receive from government and other private companies because it has taken the station to the highest level," said Mr Menyatswe.

He highlighted that with the mix of experienced radio presenters and upcoming young DJs who are ready to rock the air waves, the station was able to provide excellent playlists and diverse programmes. The station is also able to update listeners with the latest news and current affairs affecting their lives as it has its own news section.

Explaining their success, Menyatswe said: "Our main intention is to take the air waves to another level by improving communication while entertaining and educating our listeners in the province. We are not only going to focus on making money but we want to support the good programmes of government which are intended to better the lives of the people in this province," he said.

Speaking at the official launch of the station at the weekend, North West Premier Edna Molewa commended the station for striving to provide positive stories about the province. "I am told that North West FM wants to position itself as the voice of the province and indeed as the people of the North West. North West FM has demonstrated passion and willingness to tell the stories of our province and our country in a balanced way."

BuaNews (Tshwane) 29 October 2008