Uganda: Pay Television Ease Reconnection

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To better service delivery through innovation, pay TV companies in Uganda have introduced automatic reconnection, a move that will save subscribers the hassles of queuing for the service.

Multichoice last week launched a Recharge Voucher similar to an airtime top up card where customers can get reconnected automatically upon sending the details to their bar code.

The development hyped to reduce the long queues at Multichoice counters comes ahead of the Christmas bumper season and just two months after GTV, their main competitor unveiled on market a similar service. But Multichoice General Manager Charles Hamya said they were not playing a catch up game with their competitor in improving service delivery. "We announced this innovation in October last year and have been piloting it for the past six months successfully with over 2000 clients" he said at a press conference on October 29th. The innovation comes in handy with a huge deal for all players in the telecommunication industry who would cash in for each transaction.

Hamya said their customers would send the details of there decoder, and recharge card to their bar code 6060 using any telecommunication network which is received at the telecom's SMS centres and Multichoice internet to effect the transaction in five minutes.

Telecom companies on local market occasionally experience network break down coupled with their slow dial up system, customers using this to recharge their TV would get frustrated. "We are conscious of this possibility but where a network breaks down, our Internet service shall automatically process the transaction and confirm to the client" Kamya said.

GTV Country Manager, Daniel Kagwe said for a company that was breaking into an already existing market niche, the secret was in getting the right combination between pricing and product content.

The Monitor (Kampala) 31 October 2008