Nigeria: Review Cost of Broadcasting Licence, NBC Urged


National Broadcasting Commission (NBC) has been called upon to urgently review the cost of obtaining broadcast licence in Nigeria. The call was made by Managing Director, R-Wells Media, Jibe Ologeh, in a media chat, adding that cost of getting such licence is a major challenge facing independent producers, with its direct impact on the cost of airtime on television stations.

Ologeh said multinational organisations should look beyond sponsorship of musical programmes and invest more in concepts that will not only promote moral values, but also bring about socio-economic development. She urged government to empower independent producers with adequate incentives, to enable them invest in educative and informative programmes that will teach good morals.

She also advised independent producers to concentrate more on producing programmes rich in education, information and enlightenment to expose advertisers' products and enhance the willing edge on major stakeholders.

This Day Lagos 28 January 2009