South Africa : White Wedding breaks the R1 million mark on its opening weekend
White Wedding, the locally produced road-movie-rom-com banked its first R1million on opening weekend. These results are in line with the opening weekend performance of the smash hit Slumdog Millionaire’s gross earnings on its opening weekend in March this year. White wedding attracted 48 000 attendances since its release on Wednesday 29 April, and outperformed X-Men Origins: Wolverine at cinemas like Ster-Kinekor Maponya Mall, Sterland, Savannah Mall, Southgate and The Wheel amongst others.
‘We’ve watched every kind of local audience watching our movie, and what every screening has had in common are the smiles on people’s faces when they leave the theatre. I am elated with the way SA audiences have received the film.’ said director Jann Turner in response to the unprecedented performance of the film to date. Writer-producer-actor, Kenneth Nkosi concurs: ‘South Africans are sending us a message, they want to see themselves and laugh at themselves on the big screen.’
White Wedding sold three times more tickets than the hit gangster movie Jerusalema did on its opening weekend, and twice as many tickets as Academy Award Winner Tsotsi did at the time of its release.
Says Helen Kuun of Ster-Kinekor Distribution: ‘Both Kenneth and Rapulana have starred or featured in many successful local feature films in recent years (Max and Mona, Hijack Stories, Jerusalema, Tsotsi) and subsequently have built up a big-screen fanbase. White Wedding’s results illustrates that local star-power can bring people to cinemas in equal numbers to those that US star-driven films do.’
WHITE WEDDING stars Kenneth Nkosi and Rapulana Seiphemo who also co-wrote an co-produced the film with director Jann Turner. The film was released by Ster-Kinekor Distribution and is playing in South African cinemas nationwide.