Nokia and DMTV Partner On Mobile TV in Nigeria
Mobile telecommunications Giant, Nokia and Digital Mobile Television (DMTV), a subsidiary of Multichoice last week signed a memoranda of understanding (MOU) on mobile TV services. With the partnership, consumers can now watch DStv's menu of TV programs and sports from certain Nokia mobile phones at no cost for the next 12 months.
It was also revealed that Nokia and DMTV are to partner with MTN in this synergy and this will see only MTN subscribers in Nigeria access Mobile TV through Digital Video Broadcast Handheld (DVB-H)-enabled Nokia phones. To receive the DStv Mobile service, the subscribers will be required to have a Nokia handset specially configured to receive DVB-H broadcasts such as the N96 and N77.
Mobile TV is a technology that allows people to view live television content on their mobile phones or other mobile devices that they ordinarily would only get through traditional cable or pay TV subscription at home and offices. The DStv Mobile broadcast covers Lagos, Abuja, Port Harcourt and Ibadan, though reception signals may vary outside the metropolis."
Nine channels is available for the subscribers. They include: CNN, Africa Magic, NTA International, Magic Plus, Supersports 9, Supersports Blitz, Channel O, Cartoon Network and TBN. According to Etim, other channels are also being considered for the service, including Big Brother Africa, which will begin broadcast on 24th August with the start of the selection process.
The DStv Mobile service will allow MTN subscribers to watch live matches of the World Cup, English Premier League and Spanish La Liga games Liveon DStv Mobile when the leagues resumes in August.
To celebrate the signing of the partnership, a promotion which comes with 12 months DStv mobile access is being run. for MTN subscribers who purchase any DVB-H enabled Nokia handset and activate the DStv Mobile service. They will enjoy the service free for 12 months starting from the time of activation. Promotional packs are available till 31st December 2009. However, consumers who already own the Nokia N96 and N77 only need to insert their MTN SIM to enjoy the service.
DStv Mobile is currently available on Nokia N96 and N77, because both have an integrated DVB-H receiver. In addition, subscribers can access DStv Mobile on Nokia N79, N85, N86, N97, E75 and Nokia 5800 Xpress Music devices by purchasing a Nokia Mobile TV Receiver SU-33W.