Orange, main sponsor of major competitions organised by the Confederation of African Football
At the end of July 2009, Orange announced that it will be the main sponsor of major competitions organised by the Confederation of African Football over the next 8 years. In particular, CAF’s flagship competition will now be known as Orange Africa Cup of Nations.
For the next four years Orange will also be the major broadcaster of African football
in France with both TV and mobile rights. Following the call for tenders organised by Sportfive on behalf of the Confederation of African Football, Orange is the new official partner for African football and the new media broadcaster of competitions
organised on the continent through mobile offers in 55 African countries as well as on Orange sport in France.
At the same time, Orange will be the main partner of CAF’s major competitions, via an agreement which will run for the next eight years. The agreement will enable Orange to forge ahead with its content strategy, while developing its brand awareness and brand vision in Africa and in the main European markets.The CAF competitions in question are:
- Africa Cup of Nations (CAN) – every two years
- African Nations Championship (CHAN) – every two years
- African Youth Championship (U-20) – every two years
- CAF Champions League – every year
- Confederation Cup – every year
- CAF Super Cup – every year
Orange is delighted with this partnership, which begins in July 2009 with the CAF