Vodacom teams up with Samsung to provide ThumbWars game show on phone and TV

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Vodacom South Africa teamed up with Samsung Mobile to provide an action-packed reality game show names "Vodacom ThumbWars". Teams will travel across South Africa, relying on their wits and rapidity via Vodacom’s communication technologies using their Samsung mobile phones as they take part in the treasure hunt of a lifetime and getting regular clues on their phones from a "controller".

http://www.thumbwars.co.za/vodacom/content/index.asp