FIFA supports skills transfer for over 3,000 radio and TV professionals

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In the run-up to 2010 FIFA World Cup, FIFA and the broadcasters of the event in the sub-Sahara region, will hold seminars for up to 3,000 radio and TV professionals in up to 41 countries in order to pass on best practice in the field of football broadcasting and build capacity in areas such as TV journalism, commentary, commercial planning and TV production for matches.

FIFA and the African Union of Broadcasters (AUB) launched, as part of their strategic alliance, a joint Broadcast Academy to enhance the quality of football coverage and to assist in the better commercialisation of sports rights in Africa. A similar project has been rolled out for written press and photographers.

All of these projects are the result of FIFA's Win in Africa with Africa initiative, which aims to use its flagship competition to leave a lasting legacy on the whole African continent, both in the build-up to and in the wake of the 2010 FIFA World Cup™."It is crucial for FIFA that the first FIFA World Cup on African soil leaves a legacy not only for African football, but also for African society in general. The AUB-FIFA Broadcast Academy is a great example of that," said FIFA Secretary General Jérôme Valcke.

AUB CEO Larry Atiase emphasised that it was "a ground-breaking step for the African continent, not only towards achieving high-quality football coverage, but also in helping us to establish a reliable continental broadcast network." Each "FIFA Broadcast Legacy Week" programme will offer long-term, high-quality sports journalism of broadcast standard, a professional tool for enhanced football coverage, techniques for producing new images and stories about the real Africa, commercial training in how to manage television rights and how to develop advertising and sponsor packages for broadcaster clients.

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