2010 FIFA World Cup promoted by City of Tshwane in TV documentary
The City of Tshwane is the first of South Africa's 2010 FIFA World Cup host cities to launch an international television advertising campaign welcoming tourists.
Tshwane has worked with Southern Africa Direct to create a documentary informing tourists about the city's key attractions and assuring them about the quality of the transport, health and safety infrastructure.
The documentary premiered on Southern Africa Direct, a Destination TV channel that broadcasts to over 9 million Sky subscribers in the UK on Sky channel 270, as well as globally on the web. The campaign will be supported with online video and interactive maps helping tourists explore South Africa's capital. Entitled “Tshwane - City of Champions”, the TV programme positions Tshwane as a city of sporting excellence.
“The City of Tshwane is known as the City of Champions because indeed we are a city which believes in competitive sports, as well as in excelling in whatever we do,” said Tshwane Executive Mayor Dr Gwen Ramokgopa. She pointed out that the local football team, Supersport United are the reigning champions of the South African premiership league, while the local rugby team, the Blue Bulls, recently won the Super 14, the final of which was played at Tshwane's world renowned Loftus Versfeld Stadium.
The timing of the campaign is perfect, coinciding with Tshwane having recently played host to three recent Confederation Cup matches, as well as having been home to the visiting Italian football team.