Promax BDA Africa conference will take place again to inspire creatives


This year’s PromaxBDA Africa conference is entirely focused on making the recession, and all the ugly three-headed monsters that came with it, a little less painful.

The SABC this week committed to Gold Sponsorship for the fourth edition of the PromaxBDA Africa Conference & Awards which is devoted entirely to TV on-air promotion and marketing. The first Promax/BDA Africa was held in Johannesburg in November 2006 and since then SABC together with DStv/M-Net have been gold sponsors of the event. The SABC will also sponsor the keynote speaker for the conference and will be honoured as the PromaxBDA Africa Awards show sponsor. In addition Nisha Jones, SABC Sales Director Commercial Enterprises will be chairman of this year’s PromaxBDA Africa event. The SABC will once again be associated with the Best Integrated Marketing Campaign Award which recognises an integrated marketing campaign for a channel or programme that uses at least three forms of media, that is, on air, print, new media or radio spot. The winner of this award category will receive a Promax Gold Muse and pass to the 2010 Los Angeles PromaxBDA Conference courtesy of SABC.

Promax has cut the conference down to one day, meaning that ticket to the conference will cost less. Promax has also jam-packed this single day with the very best creative and marketing minds, all of which have found ways to deliver BIG ideas on small budgets. Delegates will be introduced to a new mindset, a new way of approaching multiplatform deliverables and out of this world, inspiring creative.

Promax|BDA is the world¹s premier body for promotion and marketing professionals working in electronic and broadcast media. BDA is the world¹s leading association of broadcast and multimedia designers. With a membership of over 4000 companies and individuals drawn from more than 65 countries, and with conferences taking place in Europe, Arabia, Africa, USA, Asia, Australia, New Zealand, Latin America and the UK, Promax/BDA is a truly international organization uniting the individuals who will pioneer tomorrow¹s electronic and broadcast media.

Every Promax/BDA annual conference brings together creative minds, exploring the future direction of our industry. Each occasion reflects the cultural identity of its location, showcasing the latest technology and developments that will impact on media work, and demonstrating the thinking that guides into the future.

Throughout the world the Promax/BDA awards, which are presented in each region, are regarded as the most prestigious awards for creative endeavour in this field. Promax' reach also extends into the academic community where they identify and nurture the future generation of promotion, marketing and design professionals.

Promax|BDA Africa 2009 will take place in Johannesburg, SA, on October 16th, 2009 at the Sandton Convention Centre.