MIPCOM: Orange distributing content in Africa


Orange had a stand at MIPCOM and was showing demos of its products and services (Internet, TV, Mobile). Xavier Couture, Orange’s EVP for content, presented new opportunities opened up to the public and the world of creation thanks to the development of digital technologies, putting the content market’s current upheavals into perspective.

For Orange, Mipcom is a unique forum enabling professional participants to negotiate rights on a truly international scale, setting up co-production initiatives, sealing co-financing deals, establishing new contacts, initiating and developing partnerships, finding out about new trends and keeping up-to-date on the latest audiovisual developments.

Orange's Content Everywhere strategy is standing out in particular through the deployment of Orange TV internationally, including in Senegal, Mauritius and in 4 European countries.

An Orange spokesperson at the event explained that Orange‘s IPTV offer has been deployed in Senegal and Mauritius, and that more African regions could benefit from it in the future where the market permits it."We are also delivering mobile TV in Mauritius as well as mobile video content in other African countries where Orange is present" said the spokesperson, adding that "Orange has invested a lot in Africa, where we provide fixed and/or wireless internet services in each of our 15 countries.

We are always looking at local content and are keen to talk to African rights holders to enrich our content offerings."

In July, the group won a major eight-year deal with the Confederation of African Football making Orange the official partner for all the major football championships run by the CAF including the Africa Cup of Nations. The deal covers sponsorship of the matches and includes mobile rights in 55 African countries as well as TV and mobile broadcasting rights in France.