South Africa: Ster-Kinekor invests in two new state-of-the-art 3D cinemas

Investment

The mass appeal of 3D movies has now been firmly established, with Ster-Kinekor Theatres opening two new state-of-the-art 3D cinemas at Irene Mall and East Rand Mall. These two will join the other five 3D cinemas nationwide to continue showing big screen entertainment that’s even bigger than reality itself!

“3D has been heralded as the future of cinema by leading experts internationally! Based on the overwhelming commercial success of 3D releases such as Ice Age 3, Monsters VS Aliens, Bolt, Journey to the Center of the Earth and, most recently, Up; Ster-Kinekor is excited to now also extend this revolutionary cinema offering to our audiences in Irene, Pretoria and Benoni, Johannesburg. Grab onto your seat, and expect to be blown away by the most technically-advanced, digital quality, three-dimensional images and full Dolby surround sound!” said Ster-Kinekor marketing exec, Michael Bender.

http://www.filmcontact.com/south-africa/3d-now-even-bigger