South Africa: Bonisanani cracks early morning AR's
Bonisanani, a children's programme produced by Kagiso TV & Communications for SABC 1, has defied the odds by catching and holding viewers in an early morning weekend timeslot. Remarkable AR's of up to 3.3 in the children and teen markets has been achieved.
The Bonisanani presenters AR's tracked from August to October 2009 show that between 200 000 and 330 000 teenagers are watching the show at 06h30 on a Sunday morning!
Bonisanani, which means “Let's Talk” - is a magazine/talk show/drama platform for children to talk to children about issues, decisions, choices and their consequences. The show's new facebook page is currently home to 380 members.
Series director Asania Aphane says, “We constantly battle with the timeslots channel gives us for children's programming, especially if it falls under religion or education, and we are thrilled to see that despite the hour, our viewers are remaining loyal. We want to develop the brand into a national platform for South African children to talk to each other about the issues that confront them.”
The programme is hosted by a trio of strong talent - Stephanie Sandows, Kgothatso Legwale and Sabelo Mtshali and is in its third season on air.