Southern Africa Direct wins Highway Africa New Media Award


Southern Africa Direct has been awarded for its innovative and creative use of technology to serve Africa. As a multi-platform destination marketing company promoting Southern Africa to an international audience, Southern Africa Direct was honoured in the corporate category of the Highway Africa New Media Awards 2009 during a ceremony at Rhodes University on 7 September.

The Highway Africa awards, now in its ninth year, highlights the role that digital technologies play in the media and reward the pioneering, innovative and creative use of technology in doing journalism that serves Africa and its citizens.

Judging criteria include the use of new media technologies to advance press freedom on the continent; encourage social empowerment amongst marginalised communities and highlight innovative and creative applications of global technology for the benefit of the continent’s overall media development.

SA Direct’s multimedia approach to telling the African story in a credible and entertaining manner, resulted in a second place trophy.CEO, Pierre van der Hoven said: “As a global destination marketing company promoting Southern Africa in the international arena, we are proud to be recognised for our efforts to showcase the region’s geographical and cultural treasures, and tourism and investment potential. We thank Highway Africa for encouraging the innovative use of technology in media through these awards – African media organisations need to start better harnessing the power of the Internet to make sure the continent’s voice is heard”.