Media&Money programme comes to CNBC Africa
CNBC Africa this week launches its Media&Money programme, focusing on the competitive and business side of Africa's media, marketing, advertising, branding and communications sector. The show will each week feature some of the most influential advertising leaders and branding professionals as guest hosts.
According to Jill de Villiers, CNBC Africa's head of programming, “Media&Money will tackle all of the topics that are relevant and important in the media and advertising industry at the moment. What makes this project exciting is that we are taking a creative approach to bringing this show to your TV screen. The team is looking at bringing movement, variety and something different to the traditional approach.”
Each programme will feature some of the biggest names in marketing, advertising, media and branding - and aims to uncover and discuss the issues often hidden behind agency doors and to tell it as it is when it comes to the latest marketing campaigns.
Adds De Villiers, “Every week our two anchors, Mandlakazi Mpahlwa-Sigcawu and Jacqui Nel will talk to the who's who of the industry to bring viewers up to date with the latest thinking and creative efforts of industry gurus.” Industry experts will include Gordon Patterson, Andy Rice, Giles Shepard, Jeremy Sampson and Harry Herber to name but a few.
Starcom MD Patterson, who will be one of the first guest hosts on Media&Money, says that a show such as Media&Money “is long overdue. Too often the role of business in media and marketing is understated. I am delighted to see CNBC Africa making marketing a business rather than a consumer conversation piece.”
Media&Money will be broadcast every Wednesday at 5.30pm on CNBC Africa, DStv channel 410.