North Africa has highest terrestrial TV ad rates in MENA region, says new report

Investment

North Africa boasts the highest average terrestrial TV advertising rates in the Arab World. A report by Arab Advisors Group overviews, compares and analyzes terrestrial TV channel's advertising rates in selected countries chosen to be representative geographically of the Arab World. The peak regional average terrestrial TV advertising rate falls between 20:00 and 21:00 and stands at US$ 2,008.

The report gives an overview of the terrestrial TV advertising rates in the Arab World. Looking at the peak ad rates of each region, North Africa region has the highest peak average ad rate compared to the Levant and Gulf regions. The peak average ad rate in North Africa region falls between 21:00 and 22:00 and is offered at US$ 2,780. The Gulf and the Levant peak ad rates come very close. The peak terrestrial TV ad rate in the Gulf falls between 23:00 and midnight and is offered to advertisers at an average of US$ 1,863. This is close to the Levant’s peak rate between 20:00 and 21:00 offered at US$ 1,749.

A new report, “Terrestrial TV advertising rates in the Arab World 2009”, was released by the Arab Advisors Group on December 15, 2009. This report can be purchased from the Arab Advisors Group for only US$ 950. The 69-page report, which has 66 detailed exhibits, provides detailed analysis of the terrestrial TV advertising rates in Jordan, Lebanon, Syria, Algeria, Egypt, Tunisia, Oman, Saudi Arabia and the UAE. The countries analyzed in the report were selected according to their geographical location to represent the Arab region.

“Algeria, Saudi Arabia and Lebanon respectively have the highest average terrestrial TV advertising rates per day” Ms. Noura Abdulhadi, Arab Advisors Senior Research Analyst commented. “The regional average ad rate per day is represented as a single unit where the Arab Advisors Group calculates this value by taking the average of the regional ad rates throughout a whole day for the whole week”. Ms. Abdulhadi added.

www.arabadvisors.com