Broadcast In Brief

Broadcast

- The 2010 edition of Maboque Journalism Award is including Cameramen and Sound operators, with a prize estimated at US$ 20,000 each. The information was released Tuesday in Luanda by the head of the jury of the contest, Alves António, during a meeting he held with representatives of local media. He said that the inclusion of the two categories responds to criticism of their exclusion in previous awards.

- Coke may be the official sponsor of the FIFA World Cup in South Africa, but Pepsi's 2.5-minute "Oh Africa" is the first World Cup ad to make the viral chart, and portends well for Pepsi's revamped social-media strategy Pepsi took a pass on the Super Bowl for the first time in 23 years in 2010, and CEO Indra Nooyi has said the company is shifting as much as a third of its marketing budget to social media.

But "social" doesn't necessarily mean "cheap." Pepsi's video effort is big-budget with visual effects and stars the biggest names in the game, including Lionel Messi, Thierry Henry, Frank Lampard and Didier Drogba.

- The United Nations Mission in Sudan is taking to the airwaves with a new radio drama series aimed at raising public awareness on various issues, including measures related to the ongoing process of implementing the peace accord that ended two decades of civil war in Africa's largest country.