Habari Media and MTV Networks Africa partner in African online sales deal


African digital sales house, Habari Media, has partnered with multimedia entertainment platform MTV Networks Africa (MTVNA) to create a digital entertainment hub allowing advertisers the opportunity to connect with tech-savvy audiences in sub-Saharan Africa.

Habari Media will be responsible for selling all African-facing inventory on 14 content-rich thematic websites owned by MTV and parent company Viacom, encompassing a wide range of quality kids, music, comedy, film and gaming platforms including MTVNA's two African websites, www.mtvbase.com and www.nickelodeonafrica.com, along with MTV Networks' domains Nickelodeon.com, MTV.com, Gametrailers.com, Spike.com, Quizilla.com, Neopets.com, Shockwave.com, Addictinggames.com, Atomfilms.com, Comedycentral.com and Xfire.com.

MTVNA's online portfolio offers brands and advertisers in South Africa, Kenya, Nigeria, Senegal and Ghana the opportunity to geo-target Internet users. The sites are classified into three distinct categories: Music, Movies and Entertainment (MTV, MTV base, VH1, Comedy Central, Spike, Atom Films); Interactive Games (Gametrailers, Quizilla, Shockwave, Addicting Games, Xfire) and Kids Online (Nickelodeon, Nickelodeon Africa and Neopets), allowing advertisers an efficient means of targeting specific audience segments with contextually relevant advertisements.

Commented Alex Okosi, Senior Vice President & Managing Director, MTV Networks Africa, “Viacom is a world leader in delivering fresh, content-rich and immersive online environments, which attract tech-savvy and loyal users thanks to their relevance, interactivity and creativity. MTVNA is thrilled to broaden our advertising offering by giving African brands and advertisers the opportunity to directly access this online portfolio for the first time.”

Stijn Smolders, GM of Sales at Habari Media, says “The Viacom brand names are some of the world's most trusted and market leaders in digital entertainment. MTVNA offers a very unique entertainment platform which provides advertisers one of the best opportunities of talking to their online customers in their leisure time on an engaging, interactive portal.