South Africa: RAB/Sonovision partnership to boost radio


The Radio Advertising Bureau (RAB) GM Norman Gibson says that RAB's strategic partnership with Sonovision, announced last week, is a logical step in the evolution of the RAB. “Since the re-birth of the RAB in January 2009, we have been committed to marketing the medium of radio far and wide,” he says.

The first joint project will be a Radio Creative Workshop, for the University of Johannesburg's second year marketing communication students later this month. The workshop will explain the creative process involved in producing great radio commercials including a brief presented by a client, conceptualising the idea and the overall production process. Examples of some great local and international radio campaigns will also form part of the workshop.

“We see this as a fantastic opportunity to build a relationship with the university while getting these students excited about the medium and a possible career in radio,” continues Gibson.

“Our partnership with Sonovision is a key aspect of our ongoing engagement and continued conversation with advertisers and marketers, media planners, strategists, creative experts and key industry bodies, which we see as critical to the success of the RAB.”

Biz-Community 22 Feb 2010