Distribution In Brief
* Standard Bank aims to reach about 1.2 million people through its community radio campaign, which will be combined with a print and an intensive outreach campaign.
The financial literacy campaign, known as Money Talks, will run from 22 February until November 2010 to help consumers understand the ins and outs of money. Specialist media house Kagiso TV and Communications has brought its experience of working in communities to bear in designing the 16-week campaign.
* The content market MIPTV, which takes place in Cannes, France, has announced the launch of the first ever Producers’ Forum. The initiative has been specifically created to help international television producers develop their projects, fund production and identify new international business opportunities. The Forum comprises a complete programme of events to be held on 12-13 April and is organised in association with World Screen, the international media publishing group. The WIT’s highly-anticipated annual “Fresh TV Around the World” will showcase 30 of the most talked about TV formats aired or commissioned worldwide.
* Loveurope recently opened its doors in South Africa to expand its worldwide offering into the growing African market. This international advertising production company already has a network encompassing more than 10 countries around the world. It works with 15 of the world’s top 50 global brands.