Brazil targets Africa’s lusophone countries with new channel TV Brasil Internacional
Brazil has launched an international television station that will target Portuguese speaking countries and individuals across the continent. President Luiz Inacio Lula da Silva said the aim of the Portuguese-language channel was to represent Brazil to the world. It will also soon also be available in Latin America, Canada, Europe and the USA, according to officials.
Speaking at the launch of TV Brasil Internacional at a ceremony in Brasilia, President Lula described it as the realisation of a dream. "I don't want a TV channel to speak well of Lula," he said. "I want a channel that speaks well of the country, that can show Brazil as it really is."
TV Brasil Internacional, based in Brasilia, will be re-broadcast via Mozambique's capital, Maputo, to 49 African nations. The main audiences will be in the African nations where Portuguese is spoken: Mozambique, Angola, Cape Verde, Guinea-Bissau, and Sao Tome and Principe.
The programming will come from domestic TV Brasil, with the emphasis on news and culture. The network will also aim to reach the estimated three million Brazilians who live abroad, officials said.