Broadcast News: In Brief

Broadcast

- World football federation FIFA has lined up Live 8/Live Earth producer Kevin Wall (Control Room) to executive produce a ground-breaking live event on the eve of the 2010 World Cup in South Africa next June. The 50,000-ticket event, which will also feature plenty of football action, is to be aired on free-TV platforms around the world, although there will also be distribution via digital platforms.

- Disney’s ESPN is set to launch its 3D channel on June 11, in tandem with the kick-off of the 2010 FIFA World Cup in South Africa. ESPN 3D announced in January that it will showcase a minimum of 85 live sporting events during this, its first year, starting with the first 2010 FIFA World Cup match on June 11 featuring South Africa vs. Mexico. A further 25 FIFA World Cup 2010 matches will also be produced in 3D.
While last year 3D TV seemed like just a promise, this year the major players including BSkyB, Technicolor, Disney’s ESPN, Discovery, Sony, IMAX or Jupiter Telecommunications are determined to deliver it.