Nigeria: Orientation Agency Plans Reality TV Show for Youths

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According to a 2 June 2010 report in the Daily Trust, a 60 day long reality television programme aimed at reversing youth problems in Nigeria will soon make its debut, National Orientation Agency (NOA) Director General Alhaji Idi M. Faruk has said. The programme titled 'Heir Apparent' which will draw 37 youths from all states of Nigeria including the FCT is being planned by the NOA in conjunction with Immersion Marketing Strategy (IMS). Speaking in Abuja during the media briefing on the programme, Faruk said the show is the result of extensive research carried out across the country which identified a steady deterioration in the constructive engagement of youths as well as problem of unemployment, lack of entrepreneurship and a general apathy to partisan politics occasioned by the absence of positive leadership role. He said the programme is a leadership and entrepreneurship reality venture since nobody has creatively and consciously tackled the problem at the level of constructive creative engagement of Nigerian youths even as people talks about leadership failures. "It is our collective desire to cultivate a distinct crop of national leadership with world class stature, who is visionary, credible, responsive, dynamic, patriotic and epitomizes the distilled Nigeria core brand values" the NOA boss said. The programme which will start from Aug. 1 to Oct. 1 this year and will be broadcast on national and cable television. Faruk said participants in the show will be exposed to elements of ideal political leadership values, opportunity to develop a post-national assembly attachment manifesto for Nigeria, elements of business management and entrepreneurship through structured business school training, opportunity to develop post-farm attachment business plans on the better ways of developing Nigerian agricultural sector among other things. IMS Group Managing Director Dan Isiekpe, while presenting the programme theme music and logo, said contestants must be knowledgeable in the area of agriculture, entrepreneurship, and communication and politic, adding that selection of the participant will start from the grass root to the state level. "The winner of the show will go with a tractor and N5 million investable fund," the GMD said.