2nd African Broadcast and Film Conference will look at new challengers in the market and how Africa can generate its own local content

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The 1st African Broadcast and Film Conference attracted over 200 participants from across the continent, There was a real buzz in the air as many people within Africa’s broadcast industry met for the first time. This 2nd African Broadcast and Film Conference will take place over two days (28-29 July 2010) in Kenya at the Kenyatta Centre in Nairobi. Key topics include a session on Africa’s newest generation of Free-to-Air and Pay TV Challengers, a look at how broadcasters can generate local content and a look at multi-platform strategies with social networking and blogs.

Chaired by Cathy Fogler of CAfrica Sports, the Conference’s first session will look at the wave of new entrants into the broadcast market in both the Free-To-Air and Pay TV sectors. On the Pay TV side, Joe Frans, CEO and President of NGB Africa, one of Africa’s newest entrants in the Pay TV market will look at the potential the continent offers and how his company will seek to carve itself out a market share. From the Free-To-Air side, eTV’s Group Executive: Regulatory Lara Kantor will look at the policy and regulatory obstacles that broadcasters face as business in different markets. Robert Grant, Head of Media Investment at FCMB will discuss the kinds of business models that will allow broadcasters to succeed. (A full list of confirmed speakers is available at the end of this article.)

Everyone now acknowledges that local content is important in getting audiences but the disparity between the cost of bought-in material and locally commissioned programmes doesn’t make it easy. But with Africa’s policy makers and regulators increasing imposing local content quotas on broadcasters, local content is something that broadcasters will need to get to grips with.

This panel session takes the problem from several different perspectives: what does the programme producer need; what are advertisers looking for; what does research tell us that audiences want; what does the Free-To-Air broadcaster need in terms of ideas; how can film-makers produce local films; and budgets to commit to local production and how are Pay TV stations contributing to local content.

Cherise Barsell of DISCOP, Africa’s leading content market will look at how broadcasters can best exploit secondary rights on programmes they’ve made and the opportunities that may exist for co-production,  Nigeria’s Nneke Isaac Moses, CEO of Goge Africa will talk about her experience in getting programmes sponsored.

Other sessions will cover: Delivering broadcast output in new ways (including DTH satellite, fibre and IP-TV); the Digital Transition and how Africa can make this work for both broadcasters and audiences; whether broadcasting regulation is currently holding the industry back or spurring it on; how FM radio stations can compete in a crowded market; In the Danger Zone – what should broadcasters say or not say; After Nollywood, what next – Getting African film seen across the continent; and Multi-Platform strategies – Creating something that is more than words.

If you would like to be a speaker or panellist, please contact Russell Southwood, Balancing Act on: editorial@balancingact-africa.com If you would like to be a participant, exhibitor or sponsor, please contact Helen Moroney, Aitec on: helenm@aitecafrica.com

 IMPORTANT ANNOUNCEMENT

2nd Africa Broadcast and Film Conference, Kenyatta International Conference Centre, Nairobi, 28-29 July 2010

The conference is aimed at senior and middle managers in:

• National television stations • National radio stations.

• Pay TV companies using cable, IP-TV or satellite.

• International Broadcasting Stations like CNN, BBC, NBC, VOA, China Radio, Al Jazeera, Radio Japan, Deutsche Welle and Radio Netherlands.

• Television and film production companies.

• Facilities providers including production equipment hire, post-production and outside broadcast.

• Organisations like donors and faith-based organisations that run their own broadcast organisations for development purposes.

• Television and film equipment vendors and satellite capacity suppliers.

• Advertising and marketing agencies.

• Mobile and fixed telephone operators looking at convergence opportunities.

• Library Facilities for music, commercials and programmes.

(* Invited but not yet confirmed)

Day One – 28 July 2010

Introductory overview session: Africa’s prospects over the next three years Russell Southwood, Balancing Act will look at the changes in the industry across the continent over the last two years and the changes affecting its future growth.

Session 1: Africa’s Free-To-Air and Pay TV challengers Chair: Cathy Fogler, CAfrica Sports; Speakers: Euan Fanell, CEO, Wananchi (Kenya); Lara Kantor, Group Executive: Regulatory, eTV (South Africa); Mactar Silla, Chairman of APPTA (Association of Private Producers and Televisions of Africa); George Twumasi, CEO, African Broadcast Networks; Joe Frans, CEO and President, NGB Africa; Robert Grant, Head of Media Investment, FCMB;

Session 2: Getting local content through advance sales, commissions, sponsorship and co-productions: the economic rules of the production game Chair: Salim Amin, CEO, A24 Speakers: Wachira Waruru, CEO, Citizen; Sarah Migwi, Regional Head, Ultima (Kenya); Lizzie Chingoti, CEO, Kenya Film Commission; Cherise Barsell, DISCOP; Charles Igwe, CEO, Bob TV; Nneka Isaac Moses, CEO, Goge Africa; Myke Rybar, CEO, Home Boyz Entertainment; Mike Dearham, Head M-Net Library Acquisition and Sales; George Lutta, Regional Director, Scan Group

Session 3: Delivering broadcast output in new ways Chair: Andrea Bohnstedt, Publisher of www.ratio-magazine.com Speakers: Steve Rich, Vice President and General Manager, SES Astra, Africa (South Africa); Eyal Coppitt, SVP Sales Africa, Amos Spacecom (Israel); Suhayl Esmailjee, COO, Wananchi (Kenya); George Lasry, Channelot; Ronnie Andrews, Consultant, Townsend Andrews Consultants.

Session 4: The Digital Transition – How can Africa make this work for broadcasters and audiences? Anton Lan, Business Development Director, Altech UEC (South Africa); Daniel Obam, Digital Task Force (Kenya); Jason Lobel, Regional Sales Director, Sub-Saharan Africa, NDS; Eng. Jared Baraza, Snr Telecoms Consultant, African Advanced Level Telecoms Institute (AFRALTI)

Day Two – 29 July 2010

Session 1: Broadcast regulation – Holding the industry back or spurring it on? Speakers: Francis Wangusi, Broadcasting, Communications Commission of Kenya; Bitange Ndemo, Permanent Secretary, Ministry of Information and Communications; Lekan Ogunbanwo, Lagos State Broadcasting Corporation; Cherise Barsell, DISCOP on piracy; N.Habbi Gunze, Director, Department of Broadcasting, TCRA

Parallel session 2: FM radio stations – How to compete in a crowded market place Chair: Bill Torrey, Director of Operations, Office of Marketing and Program Placement, US International Broadcasting Bureau Speakers: Patrick Quarcoo, Kiss FM (Kenya); Joe Otin, Synovate (Kenya); Moses Nyama, Director, Q-FM, Zambia; Addis Alemayhou, Managing Director, Paconet Media; Samuel Attah-Mensah, Managing Director, Citi 97.3fm; Charles Ekanem, Director, ESJ Interactive on using the use of SMS by radio stations;

Parallel session 2: Programming – Getting the most out of themed channels Robyn Cox, Managing Director, IMG (South Africa); Lenny Nganga, Director, Saracen OMD; Michael Gyang, General Manager, African Film and Music Company (creators of the Homebase Channel); Nada Anderson, CEO, Sports Uganda; David Campbell, CEO, Mediae; George Kimani, CEO, Continental Content Distribution
Parallel session 3: In the danger zone – what should broadcasters say or not say Panellists include: Oscar Beauttah, (Kenya); George Apiyo, (To be confirmed); Wallace Kantai, Television Commentator in Kenya.

Parallel session 3: After Nollywood, what next? – Getting African film seen across the continent Speakers: Keynote speaker: Imruh Bakari, Savannah Films (Tanzania); Lola Sanusi, Director of Operations, Continental TV;  Trushna Buddhev Patel, General Manager – Africa, Pan-African Film Distributors (EA); Wanuri Kahiu, Film-maker; Professor Emevwo Biakolo, Dean, School of Media & Communications, Pan-African University (Nigeria) on capacity building and training; Mike Dearham, Head M-Net Library Acquisition and Sales.

Session 4: Multi-platform strategies – Creating something that is more than words Chair: Guillame Pierre, Director Africa and Indian Ocean, CFI Panelists include: Kelvin Karungu, CEO, Habari TV; Fidelis Ndege, D-G, ANN24.com (UK);  Salim Amin, CEO, A24 Media; Daudi Were, Africhange (Kenya); Anton Lan, Business Development Director, Altech UEC (South Africa); David Lomosi, CEO, KenyaTV; Joe Mucheru, Regional Lead Sub-Saharan Africa, Google on social media