DStv awarded at Promax in LA

Broadcast

DStv and its Johannesburg-based on-air creative agency Studio Zoo been awarded four awards at Promax BDA’s 2010 award ceremony in Los Angeles, California. The awards recognise the best and brightest in creative promotional content in the electronic and broadcast media industry across various international regions.
DStv received four awards at this year’s star-studded ceremony.

It was awarded a gold Promax for its mid-year retrospective (aka Billy Joel) in the music package/ post score or instrumental theme category, with its “DStv Players – the Seductresses” receiving a silver adult programming spot award. The Pay TV brand also received two bronze awards for its on-screen services promotion for model behaviour, and for its “guess who’s been watching: driving lesson” promotion. (The “guess who’s been watching” promos have proved especially popular among both local and international viewers – with Ellen DeGeneres even featuring one of them on her top ten humorous adverts slot.)

“Winning these awards has given us an official stamp of approval from our industry peers in terms of our creative abilities. It has also demonstrated that the quality of work created for our brand is in line with global trends and best practices,” says Graham Pfuhl, DStv marketing and sales director.