Market research event PAMRO looks at implications of investment in DTT


Taking place at the Grand Palm Hotel, Casino and Convention Resort, Gaborone, Botswana from Sunday 22 August 2010 to Wednesday 25 August 2010, the Pamro event will feature “Strong Foundation Amidst Waves of Change” as the conference theme.

The Conference will start on Sunday, 22 August with registration late afternoon followed by a welcome dinner.  Registration will continue on Monday 23 August (full day conference). Tuesday 24 August (full day conference including an LSM Workshop and a networking opportunity) followed by a Boma in the evening.  Wednesday 25 August will be a half day conference so that delegates can leave after lunch.

As usual, updates on media audience research activities from countries from all parts of Africa will be given and this will be complemented by a comprehensive summary of media research in member countries which will be supplied on CD to all attendees.

Presentations will address a wide range of subjects such as the change to Digital Terrestrial Television (DTT), a report on audience measurement during the Soccer World Cup, media research lessons gained in Botswana and Angola over the past number of years and issues arising from doing online research in Nigeria.
In addition interesting new viewpoints will be explored such as the idea of Priority Modelling as a more effective predictive tool than actual behaviour, and how diary data has changed the media industry in Ghana specifically with regards to media buying.
Speakers that will present are from Angola, Botswana, Ghana, Kenya, Nigeria, South Africa and the UK. They include:

Candice Ulrich, Research and Panel Manager, AGBNielsen, South Africa
Cecilia Patterson, MTC Marketing Research Solutions, Botswana
Filipa Oliveira, Managing Director, Marktest Angola
Keld Nielsen, Global Business Development Director, TNS Media Research, United Kingdom
Liz Pillay, Media Manager Africa, Starcom Worldwide Africa
Margit Cleveland, Director, Infinite Insight Ltd., Nigeria
Patson Gasura, Managing Consultant, Topline Research Solutions, South Africa
Razaaque Animashaun, Managing Director, Business Interactive consultinG
Sifiso Falala, CEO, Plus 94 Research, South Africa

Confirmation from 7 or 8 leading experts from across the continent is awaited and a more complete list of speakers as well as a first provisional programme will follow shortly.
Below please find the provisional programme which is still subject to change.
The conference costs and registration forms can be found on the PAMRO website: