Namibia: incentives for TV license payers
The Minister of Information & Communication Technology, Joel Kaapanda launched a new incentive scheme for TV set owners at the NBC’s Head Office in Windhoek. The launch, which was broadcast live on NBC TV and Radio, took place in Studio 2, the same studio that is currently being used to bring the 2010 FIFA World Cup excitement to Namibia.
The Minister appealed to Namibians to renew their TV licenses. “Paying your TV license is not only a duty but also a legislative requirement,” he noted.
Acting NBC Director General and member of the NBC Board of Directors, Yvonne Boois, provided details of the NBC PPV Gold Card the Minister had officially launched: “If you renew your TV license in July 2010 already you qualify for the NBC PPV Gold Card. PPV stands for Proud Paid-Up Viewer. Being a PPV Gold Card member will allow you access to a range of benefits because NBC is in this project in partnership with many local businesses,” she explained.
The acting Director General informed the audience that the NBC would post the NBC PPV Gold Card to those TV set owners that pay their TV license in July 2010 already. She added that the card would be accompanied by a leaflet that would contain detailed information on the companies that the NBC partnered with and the benefits the early TV license payers would gain access to.
“Those TV set owners that pay in August 2010 will get the NBC PPV Silver Card and those that renew their license in September 2010 will get a blue card”, Boois told the audience in the studio as well as the NBC viewers and listeners.
The launch was concluded with a Vote of Thanks by one of the NBC’s Accounts Executives, Toucy Tjijombo, who had been very active in making the NBC PPV Gold Card become a reality. The Director of Ceremonies for the live event was the NBC’s Head of the Marketing & Corporate Communications Division, Umbi Karuaihe-Upi. Also present at the launch was NBC board member Diana van Schalkwyk. The audience was made up of the national broadcaster’s senior and middle management and staff.
This year’s NBC PPV Gold Card will be valid as from the date the paid-up viewer receives it in the mail until 31 July 2011. (Correspondingly, the NBC PPV Silver Card is valid until 31 August 2011 and the NBC PPV Blue Card until 30 September 2011.)
TV licenses can be paid at NBC TV in Cullinan Street, Windhoek, at NBC Radio in Pettenkofer Street, also in Windhoek, at all Nampost branches country-wide and the NBC’s regional offices. In addition, on Sunday, 11 July 2010 TV set owners can renew their licenses at the TV License Operations stalls that will be set up at the SKW Hall (Windhoek), the Sam Nujoma Stadium (Katutura), the Oshakati Stadium (Oshakati) and the Swakopmund Central Sports Field (Swakopmund) for the Namibian public to watch the 2010 FIFA World Cup Finals live on the big screen by FNB Namibia and Coca Cola.
A TV license costs every owner only N$204.00 per set for households for the license year. Pensioners, war veterans and people with disabilities pay only N$60.00, provided they present the necessary proof of their claimed status.
“The NBC made me proud when it announced that it had acquired the broadcasting rights to this prestigious soccer event,” Kaapanda said. “I was equally pleased when I heard that NBC’s Senior Sport Producer Lesley Tjiueza had been chosen as one of the select number of commentators for the World Cup matches,” he added.