Google signs up African broadcasters for its Google Earth product

Media pros in Africa are usually familiar with popular Google tools such as Google image, video, news, books, alerts, ad, mail (Gmail), trends/insights searches, or Google Earth. What’s great about Google Earth is that it lets you fly anywhere on Earth to view satellite imagery, maps, terrains and 3D buildings from galaxies in outer space to the canyons of the ocean. You can explore rich geographical content, save your toured places and share with others. But there is more for media professionals in Africa. Jesse Friedman, Associate Product Marketing Manager at Google and Media Outreach Marketer, Google Maps and Earth, briefed Sylvain Béletre of Balancing Act direct from New York City Area on a free special short term offer. Google Earth’s main features include: Historical imagery from around the globe, Ocean floor and surface data from marine experts, and simplified touring with audio and voice recording. The Google Earth Pro version is the ideal tool to access the ultimate mapping application for business users. It let’s you customise Google Earth globes and Google Maps with private data for your employees. “It’s ideal for broadcast and audiovisual content providers to enrich their news, documentaries and magazines.“ said Jesse Friedman, highlighting that it is often used to enrich TV programmes. Google Earth Pro is priced at USD399 but for a limited time only, Google is happy to give media pros - in Africa only - free licences so that they can experiment with the tool. With its distinctive swooping motion and ability to zoom into any location, Google Earth is a top mapping choice for media professionals worldwide. Google Earth includes satellite imagery of the entire world (with 60% of the world's population at high resolution), hundreds of 3D cities, and archives of historical imagery — all available for media use. Since media organizations have special requirements, Google offers the licensing, software, and content to make the most of mapping shots. It makes it easy to build simple context shots for breaking news or sophisticated geo-infographics for analysis. From live TV news to syndicated dramas to websites, Google Earth is a great way to add a sophisticated look to any media show or broadcast. A typical case study was pre-earthquake photos of Port-au-Prince, GeoEye satellite photos of the same locations taken on January 13, 2010, the day after the catastrophic earthquake. Within 36 hours of the Haiti earthquake in January 2010, Google acquired, prepared, and distributed satellite imagery of Port-au-Prince for rescue organizations and news outlets. This imagery helped save hundreds of lives, and was featured prominently in news clips around the world. The software enables exporting high-res movies, building timelines, and other essentials for storytelling. With Google Earth Studio it’s as easy as a few minutes of typing, clicking, and dragging — all within your browser, no need for any other graphics editing. You get all the satellite, 3D, and other features of Google Earth, simply with much more control. Google Earth Pro can export videos in all major video resolutions, using the codecs on your computer, with QuickTime on the Mac and AVI and WMV on the PC. If you need DVCPRO in 1080 HD, that is also covered. Simply build a tour, either with Google Earth Studio or within Google Earth Pro, turn on the layers you want, and use the Movie Maker function to export a pixel-perfect video. For high-resolution videos with a lot of 3D buildings, Google suggests using a powerful computer. The Google Earth team works closely with imagery and content providers to provide rapid-response imagery and other geographical data to both first responders and the media. “Already, we have signed up several broadcasters in the African continent, including NTV in Kenya and SABC. Recognizing the challenges that media face in Africa, we are happy to offer a broadcast license and Google Earth Pro for 3 users for free to any broadcaster who will commit to using it on air. given that a national broadcast license normally costs $10,000 and a Google Earth Pro license costs $400, we are happy to be able to provide something of real value to media in Africa,” concluded Jesse Friedman. Whether you’re working in TV, online, mobile, film, or beyond, licensing and permissions procedures govern your use of Google Earth and Maps in media. The basics are outlined on Google’s pages. For further details please consult the Permissions page. See