More educational TV programmes in the Mediterranean region


Held on 25 and 26 October 2010, France Televisions, CFI and the Arab States Broadcasting Union (ASBU) will be holding a conference on “Television and education: knowledge, an issue for the general public”, a first in the Mediterranean region. This conference, to be held in Tunis, will report on the state of educational programmes across the region and promise more educational TV content . As an original platform for meetings, it will bring together top experts from the European Mediterranean region to share and update educational TV and multimedia offerings.

This event will be inaugurated by Renaud Muselier, President of the Cultural Council of the Union for the Mediterranean, Rémy Pfimlin, President of France Télévisions, Slaheddine Maaoui, Managing Director of the ASBU hosting the conference, Alain Belais and Etienne Fiatte, respectively Chairman and Managing Director of CFI and Pierre Ménat, French Ambassador in Tunis, under the aegis of the Tunisian Minister for Education, Hatem Ben Salem.

Alongside, some thirty international experts specialising in educational television and new media, sixty professionals and decision-makers from TV channels in ASBU member countries will be sharing and brainstorming concepts, issues and production strategies for educational and interactive audiovisual programmes.

This conference is part of the Maarifa project (meaning “knowledge” in Arabic), launched in April 2010 by France Televisions CFI and the ASBU, under the aegis of the Cultural Council of the Union for the Mediterranean, which aims to support the production of educational audiovisual programmes by TV channels in Jordan (JRTV), Morocco (SNRT) and Palestine (Watan TV). These three TV channels have been selected further to a call for projects from audiovisual professionals in the Arab world including North Africa.

Maarifa responds to three main objectives: renewing the offer of educational content on the southern coast of the Mediterranean; factoring in new use of media (Internet, telephones) and offering multimedia content; mustering support from a large number of players in education and culture. This project also embodies a new spirit of cooperation between nations on both sides of the Mediterranean.