Canal+ Overseas expands in Madagascar
Since the 1st of October 2010, Canal+ Madagascar payTV bouquet, a subsidiary of Canal Overseas, part of the Vivendi Group, is responsible for the distribution of CanalSat Madagascar in the country. Canal+ Overseas founded a joint-venture with CanalSat Madagascar distributor Groupe Sicam to develop CanalSat distribution locally.
"Vivendi is investing in the Great Island to satisfy its customers. Our presence in the country demonstrates our commitment to develop and anchor ourselves locally. Canal is part of the country's media landscape, "said Jean Testemale, formerly DTS marketing and commercial head. Testemale was already working to promote and launch Moov as well as online television portal moov.mg before joining Canal Madagascar’s management team.
Currently, the company has just over 10,000 subscribers, a figure that is far from significant given the number of inhabitants and the early presence in the country of Madagascar Canal.
"Satellite television is often considered a luxury, therefore reserved for a certain class of people. It will not be the case now. We will offer entry-level packages that fits the budget of the wider population, "continued Testemale.
There are concerns over the installation of free satellite television channels without paid subscription. This service allows you to pick up free channels on various satellites. However, differentiation will be made in terms of content, service level and image quality.
Canal+ Madagascar says that its aim will be “proposing an evolving offer” that remains accessible to the whole population of Madagascar.