Orange TV adds African content to its bouquet to target diaspora
At a time when competition is fierce among French TV broadcasters, Orange TV is expanding its offering to try and seduce more TV fans and increase its penetration rate. Orange TV in France is about to add a new channel to its bouquet; RTG1 (Radio Télévision du Gabon) will be available shortly to its “Bouquet Africain”.
Mostly targeted to the Diaspora in France, the bouquet fee is 6.90€/month and will bring the number of channels to eight.
Channels provide entertainement, series, sport events and are as follows :
* RTS (Radio Television Sénégalaise), public channel (canal 381)
* ORTM (Office de Radio Télévision du Mali), public channel (canal 383)
* RTI (Radio Television Ivorienne), public channel (canal 384)
* CRTV (Cameroon Radio TeleVision), public channel (canal 385)
* RTB (Radio Television du Burkina), public channel (canal 386)
* Tele Congo, public channel (canal 387)
* ORTB (Office de Radio Télévision Béninoise), public channel (canal 388)
And now RTG1 (Radio Télévision du Gabon).
The bouquet is available in France to all subscribers of «la TV d'Orange» via ADSL or Fibre. ”Orange TV allows customers to watch high-quality programmes including some from Africa in the comfort of their living rooms.” said an Orange representative.
Orange has invested a lot of energy in aggregating and putting together relevant content to its local audience in Africa, but the payTV model takes time to build.
In Africa, “la TV d’Orange” is so far only available in Senegal and Mauritius.