SuperSport acquires Euro 2012 and 2016 media rights

Distribution
SuperSport’s promise of broadcasting major world football took another giant leap on 17 November 2010 with the acquisition of media rights for the 2012 and 2016 Uefa Euro Football Championships. SuperSport broadcast the 2008 edition of the tournament, co-hosted by Austria and Switzerland, and now football fans across the continent will be able to watch the next two editions of European football’s blue riband event live on SuperSport. Included in the package are also the rights for the 2011 and 2013 Uefa European under-21 Championships as well as the 2013 Uefa Euro Women’s Championships. “We are extremely pleased to enter into a long-term partnership with a major broadcaster like SuperSport. This secures a depth of top quality coverage and gives the Uefa Euro 2012 and 2016 final tournaments extensive distribution in ex-Europe, thus ensuring even greater promotion of European football throughout the world,” remarked Uefa Director of Marketing, Guy-Laurient Epstein on the agreement. SuperSport’s Head of Acquisition Brandon Foot said, “The Uefa Euro Competition is undoubtedly one of the top football events in the world and we are delighted to have acquired rights to both the 2012 and 2016 editions. This acquisition is in line with our long-term commitment to bring the best sporting events to the valued subscribers of The World of Champions."