Business Africa’s Oumarou Barry on the positive impact of broadcast media

Broadcast

Oumarou Barry was interviewed by Sylvain Béletre from Balancing Act Africa on the positive aspects of the two programmes that he presents weekly to an audience of about 40 million people across sub-Saharan Africa and on other continents via 45 channels.

Q: What are your TV programmes?

A: “Business Africa” and “Initiative Africa” provide insights into a more prosperous Africa. Reports are made by local African correspondents who know what they are talking about. Their objective is to illustrate a better Africa with Africans on the move. Our programmes are made by Africans for Africans.

Q: Do you have any anecdotes of how your programmes have generated positive impacts?

A: In Togo, I remember the story of a couple who lost their job in the hospitality sector. They decided to set up a chalk fabric business and obtained bank credit. We featured their initiative in a report and we got several phone calls from all over Africa from people who wanted to do the same in their country or who wanted to partner with them or distribute their products.

Another example is when local correspondents showed us that some school kids were playing near to a dangerous cliff in the Brazzaville area. We called upon the government to take relevant measures and consequently, the risk was promptly eliminated by local authorities.

Q: Who support your programmes?

A: Our sponsors are large companies with presence in Africa who need to communicate to a wide audience in some positive TV programmes.


Watch the interviews here: Interview 1 Interview 2 (in French only)