Ghana: Viasat rolls out 2011 plans … Launches website


Scandinavian-owned television network Viasat 1will in the early months of next year, invest heavily in content, particularly those that would help them cement their position as the fastest growing channel in the country, the management of the station has said. At a media briefing held over the weekend in Accra to present what likely features the station’s programming style would have next year, Chief Executive Officer of the outfit Rune Skogeng told the gathering that with what they’ve been able to achieve in less than 3years, he thinks beating their strongest contenders shouldn’t be a problem.

Viasat 1, according to Skogeng, will continue to depend on content from some of the world’s reliable providers such as MNet, MTV, Africa Magic and NBC among other local and international content providers.

These roll out expansions, according to the station, would create an avenue for better interaction with viewers and solidify the channel’s position on providing quality products for its growing followers. It gives viewers detailed information on daily schedules in order to plan their TV viewing for the day, future projects of the channel and an interactive forum for viewer comments and contributions.

In a related development, the station has launched a brand new viewer-focused, interactive website this month. The site, is designed in direct response to Viasat 1's research into increasing internet penetration in Ghana and the desire to leverage this platform to increase “top-of-mind” awareness for the channel, the station has said.

Viasat 1 Chief Executive Rune Skogeng said: “As a consumer oriented and research driven company, we have always tracked the growth of other interactive media with keen interest and the results have influenced the new website design, content and functionality”.

With plans in place to churn out more local productions, the new website will function as an integrated marketing tool for Viasat1. Viasat 1 is owned by the Modern Times Group MTG AB, a leading international entertainment broadcasting group with the largest geographical broadcast footprint in Europe. The station’s audience share in the past two years of operations has seen an average rise of 16%.