In Brief - Distribution
Workshop at DISCOP: Differentiate your TV channel – Standing out from the competition. The TV stations that will make their mark in 2011 and succeed in gaining market share will be those that build loyalty through the people, programmes and feel of their TV channel. The workshop will focus on all aspects of differentiating your TV channel, primariliy addressing: Channel attitude and personality, Content (local and exclusive); Programming (overall structure and pieces); and brand (content, personalities and marketing). Led by Russell Southwood, CEO, Balancing Act with panel speakers including Cathy Fogler, Managing Director, CAfrica and Yaa Newman of TV Africa. Date, time and Place: 6.30 pm, Wednesday 9 February, La Palm Royal Beach Hotel, Accra.