5FM and SABC3 team up to launch (TV)5

Investment

On 26 January 2011, it was announced that 5FM and SABC 3 have joined forces to bring an innovative entertainment show to South African audiences. Marking the start of a new chapter in local television programming, 5FM and SABC3 will launch (TV)5 on Friday, 4 February at 19:30.
 
Billed as ‘The television face of 5FM’, (TV)5 will bring much-loved 5FM radio personalities to television screens across the country, to present a new magazine, lifestyle and music show.

Offering world class entertainment, (TV)5 will be driven by 5FM DJs and will cover the latest music, news, gossip, hot events, tours, best parties, latest fashions and gigs both in South Africa and abroad. On a more personal note, the show will also give its viewers a sneak peek into the lives of some of the biggest radio DJs and presenters in the country. Many of the features that 5FM listeners have come to know and love will be brought to life visually on (TV)5, including Gareth Cliff’s News to Use or Lose; and 5FM’s Power Nite DJs will present their relevant music genre’s top five tracks each week. (TV)5 will also bring the character of Tyren to life, a popular on-air feature on The Fresh Drive who delivers Tyren’s Top Five on a daily basis.

5FM Station Manager, Aisha Mohamed, says: “5FM has always taken a unique approach to radio, viewing it as a brand rather than just a radio platform. 5FM aims to be a multi-platform youth offering which is accessible on many levels; (TV)5 is a part of this 360 degree approach to radio, adding an exciting new dimension to 5FM’s brand offering.”

SABC3 Marketing Manager, Risuna Mayimele, says that (TV)5 is an exciting new addition to the channel’s Friday night entertainment line-up. “SABC3 is excited to be launching a local entertainment programme powered by an innovative and edgy brand like 5FM. This is a powerful media platform that brings the power of radio to TV, and we believe that the fusion of these two brands will enable SABC3 to connect with the younger market in a fresh manner.”

With 5FM’s Grant Nash and Anele Mdoda as anchors, features will also include Thomas Msengana on sports, Sureshnie’s Top 3 of the Top 40 and Power Nites presenters (DJ Fresh, Euphonik, Bongi Mbelu, C-Live and Jon Savage) with the best of their weekly shows, as well as a number of packaged inserts lead by 5FM DJs as they gig, party, travel, promote and grab headlines around the country.
For more information, visit www.5fm.co.za or www.sabc3.co.za.