TV5Monde, first international channel in Mali, according to TNS Sofres survey
On 21st February 2011, it was confirmed that TV5Monde is consolidating its position as the leading international broadcaster in Mali, leading the race according to the latest indicators published by TNS Sofres*.
In Bamako, TV5Monde is watched weekly by 77.5% of the population aged 15 and older. Daily, nearly one in two people watches the channel (45%).
Awareness of the French channel in the Malian capital reached 97.7% (+1.3 pts compared to 2009) at the end of 2010, where it is distributed on MMDS networks Multicanal and Malivision.
TV5Monde is now positioned just behind ORTM Mali and Africable, but far ahead of all other international channels.
* Face-to-face Survey conducted by TNS Sofres according to the quotas method from November 29 to December 5, 2010, with a representative sample of 1131 people aged 15 and over interviewed in Bamako.