African pay TV market targeted with Kenya FX launch

Broadcast

The best in blockbuster television shows started screening in Kenya on Tuesday, 1 March 2011 when FX began broadcasting in the East African country on Zuku TV.
FX, which started broadcasting in sub-Saharan Africa on TopTV in South Africa last May, is looking at taking international pay television channels to the continent. The channel is targeted at men.

The television terrain in the East African country is heading for a major shake-up following recent regulatory changes aimed at ensuring Kenya makes the transition from analogue to digital television – this in turn has led to several new private players entering the broadcast market.

“Given the exciting changes, Kenya is an important country for us to be in, and we see this as our firm entry into the East African market,” said Thandi Davids, the Regional Director: Africa for Fox International Channels.

“However, we are looking to extend our channel offering to people throughout the continent. The FX launch will bring to 6 the number of FIC channels available in Kenya including Fox Entertainment, BabyTV, National Geographic Channel, National Geographic Wild and National Geographic Adventure,” she said.

FX has been well received in South Africa on TopTV; reflected by the station’s fast growing viewership, which has aired the likes of the global premier of The Walking Dead, Chris Rock HBO Stand-up Special, Lie to Me, The Archer and The Office among others.