The market for TV services in Africa is developing at a fast pace


In 2010, Sub-Saharan Africa had 34.5 million TV households, forecast
to grow to 42.1m by 2015. Among them, at least 3.5 million households are
pay TV subscriber, representing a penetration of 11%. Satellite TV still
dominates the market, but new technologies (DTT, online TV, Mobile
TV), coupled with the imminent switch to all digital, mean that the
broadcasting market is due to experience great changes and increased
competition in the years to come especially on the IPTV segment.

The IP&TV World Forum which will take place next week in London (22-24 March 2011) will address the global IPTV opportunities. It is the leading event on Hybrid, IP & Connected TV. The organisers commented that telecom operators in Africa could win more business by delivering converged services, and that IPTV is the platform of the future. More here:

Later this year, AfricaCast – where around 4000 attendees are expected - is a new event organised jointly by Informa’s Com World Series and IP&TV World Series to address the unique challenges and opportunities in Africa’s broadcasting market. This two day executive summit will bring together decision makers from the entire value chain, including broadcasters, satellite providers, cable companies, telecoms operators, regulators, content providers & producers, and production facilities.
The event is co-located with Africacom, the continent’s leading conference and exhibition for the communications industry.

C-level representatives and heads of business development from all stakeholders in the African broadcasting market are expected to attend those events including broadcasters, content owners, major TV satellite operators, regulatory authorities, cable and satellite equipment vendors, telecoms services providers including mobile broadcast TV players and TV consultants.

The agenda will include keynote presentations, case studies, technical briefings and interactive panel discussions to ensure that the key issues affecting your business are addressed in the most comprehensive way:

Day 1 – Wednesday 9th November 2011

Adapting to a Changing Broadcasting Landscape in Africa
• Market overview and forecasts on the development of the broadcasting market in Africa
• Broadcaster’s keynote: Strategies for an increasingly competitive environment
• Focus on South Africa: New licenses, new players, new market opportunities
  Moving to Digital
• Examining ITU directives and timeline on their implementation in African markets
• Regulatory considerations in planning for the move to digital: spectrum issues, competition, customer requirements
• Broadcasters’ perspective on the move to digital: investing in new technologies to fulfil the directives

Day 2 – Thursday 10th November 2011

Technology & Market Evolution
• Satellite TV evolution: new services and market opportunities
• Launching successful Mobile TV services: technology, devices, business models and customer proposition
• Online TV: assessing the opportunity for online TV services
• Developing the market for premium TV services in Africa: interactive TV, VOD, HD, 3D
  Delivering Attractive Content
• Acquisition and Management
• Content localisation & production
• The future of TV advertising in Africa
• Content protection and security