BET Networks’ top-rated late night talk show makes debut on SABC
On 10 March 2011, Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NYSE: VIA, VIA.B), announced the sale of BET Networks’ top-rated late night talk show, The Mo’Nique Show, to South African national broadcaster, SABC.
Hosted by the no-holds-barred Academy Award-winning actress and comedienne Mo’Nique, The Mo’Nique Show draws in millions of viewers to its mix of comedy, chat, music and guests from across the spectrum of music, entertainment, sports and politics. Debuting Saturday 2 April 2011, The Mo’Nique Show will air weekly on SABC 2 at 21:00 CAT.
Filmed in front of a live studio audience in Atlanta, Georgia, The Mo’Nique Show is the only late-night TV programme showcasing entertainment through innovative and humour-filled segments. The Mo’Nique Show also pays homage to legendary stars, as well as spotlighting today’s celebrities and their contributions to improving our communities and the world at large.
Commented Michael D. Armstrong, Senior Vice President & General Manager, BET International: “We are delighted that SABC viewers will be able to enjoy the unique warmth, humour and scope of The Mo’Nique Show and the queen of late night TV, Mo’Nique.”
Commented Maria Rakhmatullina-Ufland, Sales Director, Emerging Markets, VIMN: “We are thrilled to announce the very first international sale of The Mo’Nique Show and look forward to securing further distribution opportunities for this fun and dynamic property for mature audiences in other markets around the world.”
Acting General Manager, SABC 2, Pulane Tshabalala added: “We are very excited to have acquired such an exciting property in Mo’Nique. Hosted by the Award® winning Mo’Nique and with her effervescent, straight-talking-self, coupled with her must-see guests, we believe that The Mo’Nique show will be the audience-puller in our Saturday night timeslot for the channel.”
SABC has also acquired MTV reality strands The Hills, Cribs and Run’s House for their youthful entertainment offering on SABC 3, and Nickelodeon teen sitcoms iCarly and True Jackson for SABC 2.
In a parallel move, VIMN has sold licensed animated programmes SpongeBob SquarePants, Back at the Barnyard and Catdog to Atlantic Pictures who will assume responsibility for sublicensing the properties in Francophone Africa.